{"product_id":"9781522532200","title":"Exploring the Rise of Fandom in Contemporary Consumer Culture (Advances in Marketing, Customer Relationship Management, and E-services)","description":"\u003cp\u003eOffers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academics, students, professionals, and researchers.\u003c\/p\u003e","brand":"IGI Global","offers":[{"title":"Default Title","offer_id":42600399634507,"sku":"00000_00000_00000_00000","price":8021.99,"currency_code":"THB","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/0023\/7387\/files\/9781522532200-1.jpg?v=1783451177","url":"https:\/\/kinokuniya.co.th\/ja\/products\/9781522532200","provider":"Books Kinokuniya Thailand","version":"1.0","type":"link"}