{"product_id":"9780071703123","title":"Advertising Media Planning, Seventh Edition (7TH)","description":"\u003cp\u003eProvides insight into the construction of media plans that most effectively achieve marketing objectives. This seventh edition retains all the critical information you need to know about traditional media - including TV, radio, and print - while exploring the media forms, illustrated with major advertiser case histories.\u003c\/p\u003e","brand":"McGraw-Hill Professional","offers":[{"title":"Default Title","offer_id":42516161396811,"sku":"00000_00000_00000_00000","price":4100.13,"currency_code":"THB","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/0023\/7387\/files\/9780071703123-1.jpg?v=1783320621","url":"https:\/\/kinokuniya.co.th\/products\/9780071703123","provider":"Books Kinokuniya Thailand","version":"1.0","type":"link"}