{"product_id":"9780080453262","title":"Innovation and Diffusion of Software Technology : Mapping Strategies","description":"\u003cp\u003eExamines B2B decision making processes for software application development. This book provides DSA Models, event chronology maps, and cognitive maps for a more comprehensive analysis. It includes individual case study and cross-case findings for theory development.\u003c\/p\u003e","brand":"Elsevier Science Ltd","offers":[{"title":"Default Title","offer_id":42515636682827,"sku":"00000_00000_00000_00000","price":10410.41,"currency_code":"THB","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/0023\/7387\/files\/9780080453262-1.jpg?v=1783320725","url":"https:\/\/kinokuniya.co.th\/products\/9780080453262","provider":"Books Kinokuniya Thailand","version":"1.0","type":"link"}