{"product_id":"9780226043500","title":"Voting : A Study of Opinion Formation in a Presidential Campaign","description":"\u003cp\u003eVoting is an examination of the factors that make people vote the way they do. Based on the famous Elmira Study, carried out by a team of skilled social scientists during the 1948 presidential campaign, it shows how voting is affected by social class, religious background, family loyalties, on-the-job relationships, local pressure groups, mass communication media, and other factors. Still highly relevant, Voting is one of the most frequently cited books in the field of voting behavior.\u003c\/p\u003e","brand":"University of Chicago Press","offers":[{"title":"Default Title","offer_id":42514121326667,"sku":"00000_00000_00000_00000","price":1996.58,"currency_code":"THB","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/0023\/7387\/files\/9780226043500-1.jpg?v=1785007114","url":"https:\/\/kinokuniya.co.th\/products\/9780226043500","provider":"Books Kinokuniya Thailand","version":"1.0","type":"link"}