{"product_id":"9780226260129","title":"The Conquest of Cool : Business Culture, Counterculture, and the Rise of Hip Consumerism","description":"\u003cp\u003eAn evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt.\u003c\/p\u003e","brand":"University of Chicago Press","offers":[{"title":"Default Title","offer_id":42514790842443,"sku":"00000_00000_00000_00000","price":926.98,"currency_code":"THB","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/0023\/7387\/files\/9780226260129-1.jpg?v=1783325287","url":"https:\/\/kinokuniya.co.th\/products\/9780226260129","provider":"Books Kinokuniya Thailand","version":"1.0","type":"link"}