{"product_id":"9780226817507","title":"Breaking Up America : Advertisers and the New Media World","description":"\u003cp\u003eA study of target marketing, this text exposes the advertising industry's strategies for homing in on American consumers. Combining analysis of contemporary practices with an historical perspective, it examines the mid-1970s when mass marketing was dropped in favour of aggressive target marketing.\u003c\/p\u003e","brand":"University of Chicago Press","offers":[{"title":"Default Title","offer_id":42514802999371,"sku":"00000_00000_00000_00000","price":1176.55,"currency_code":"THB","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/0023\/7387\/files\/9780226817507-1.jpg?v=1783325377","url":"https:\/\/kinokuniya.co.th\/products\/9780226817507","provider":"Books Kinokuniya Thailand","version":"1.0","type":"link"}