{"product_id":"9780367730192","title":"City Branding and Promotion : The Strategic Approach (Routledge Contemporary Perspectives on Urban Growth, Innovation and Change)","description":"\u003cp\u003eThe book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":42934541418571,"sku":"00000_00000_00000_00000","price":2494.29,"currency_code":"THB","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/0023\/7387\/files\/9780367730192-1.jpg?v=1784996822","url":"https:\/\/kinokuniya.co.th\/products\/9780367730192","provider":"Books Kinokuniya Thailand","version":"1.0","type":"link"}