{"product_id":"9780367872281","title":"Truth in Marketing : A theory of claim-evidence relations (Routledge Focus on Business and Management)","description":"\u003cp\u003eThis book develops a theory of truth in marketing and discusses the implications for consumers, marketing professionals and policymakers. It demonstrates that claim-evidence relations in marketing are extremely complex, comprising factual, symbolic and context claims. Using a wide selection of engaging global examples and cases, this book sets o\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":42945412759627,"sku":"00000_00000_00000_00000","price":1323.26,"currency_code":"THB","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/0023\/7387\/files\/9780367872281-1.jpg?v=1785052151","url":"https:\/\/kinokuniya.co.th\/products\/9780367872281","provider":"Books Kinokuniya Thailand","version":"1.0","type":"link"}