{"product_id":"9780415517683","title":"Strategic Public Relations Management : Planning and Managing Effective Communication Campaigns (Routledge Communication Series) (3RD)","description":"\u003cp\u003e\u003cem\u003eStrategic Public Relations Management\u003c\/em\u003e features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. It presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. \u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":42585003130955,"sku":"00000_00000_00000_00000","price":13191.73,"currency_code":"THB","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/0023\/7387\/files\/9780415517683-1.jpg?v=1783338977","url":"https:\/\/kinokuniya.co.th\/products\/9780415517683","provider":"Books Kinokuniya Thailand","version":"1.0","type":"link"}