{"product_id":"9780470844991","title":"Welcome to the Creative Age : Bananas, Business and the Death of Marketing","description":"\u003cp\u003eThis book sets out a new agenda for business. Central to the new approach are the notions of \"purpose--ideas\" (what you are for) and \"interventions\" (what you do), both of which demand creativity.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":42729427173451,"sku":"00000_00000_00000_00000","price":2317.46,"currency_code":"THB","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/0023\/7387\/files\/9780470844991-1.jpg?v=1785009044","url":"https:\/\/kinokuniya.co.th\/products\/9780470844991","provider":"Books Kinokuniya Thailand","version":"1.0","type":"link"}