{"product_id":"9780730348696","title":"Unicorn Tears : Why Startups Fail and How to Avoid It","description":"\u003cp\u003eThe real-world secrets to startup success\u003c\/p\u003e\n\n\u003cp\u003e Unicorn Tears is the smart entrepreneur's guide to startups. A full 92% of startups fail in the first three years — but failure is not inevitable. Most of these companies self-sabotage, unconsciously eliminating any chance at success before they even get started. It's not the economy, it's not politics, it's not external factors; failure comes from within. This book shows you how to be one of the unicorns — one of the 8% who make it. Be prepared to un-learn everything you thought you knew about startups, as author Jamie Pride busts the harmful myths that lead so many companies to failure. Drawing upon his history as a venture capitalist, he reveals what investors want to see and hear, and what final factor puts your venture firmly into the \"yes\" column.\u003c\/p\u003e\n\n\u003cp\u003e Pride understands what matters in startups, and what gets in the way; his Hollywood Method for start-up success gives you a proven formula based on the tried-and-true framework Hollywood uses to make movies that succeed around the globe. Case studies illustrate what success looks like on the ground, and brings a global perspective to successful entrepreneurship and the strategies that help your business grow.\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003eLearn the truth behind the eight myths of startups\n\u003cbr\u003eAdopt a proven formula for success based on Hollywood blockbusters\n\u003cbr\u003eCraft a winning pitch to bring investors — and capital — over to your side\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003eGain real-world perspective on startups and future trends\u003c\/p\u003e\n\n\u003cp\u003e Everyone wants their business to succeed, but wanting means nothing without a solid plan and the means to implement it. Unicorn Tears helps you set yourself up for success, and gives you the tools to forge your path to the top.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":42773452357707,"sku":"EB_BM1200_EB082_SPG","price":891.0,"currency_code":"THB","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/0023\/7387\/files\/9780730348696-1.jpg?v=1783353155","url":"https:\/\/kinokuniya.co.th\/products\/9780730348696","provider":"Books Kinokuniya Thailand","version":"1.0","type":"link"}