{"product_id":"9780742530980","title":"Communication Impact : Designing Research That Matters","description":"\u003cp\u003eDesigned as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. The featured case studies demonstrate three important points: 1) Doing communication research is an active, creative process; 2) Actual research projects are very different_and much more exciting_than typical textbook cases; and 3) Communication research generates knowledge that can make a difference to the world. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies.\u003c\/p\u003e","brand":"Rowman \u0026 Littlefield","offers":[{"title":"Default Title","offer_id":42731254022219,"sku":"00000_00000_00000_00000","price":2066.11,"currency_code":"THB","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/0023\/7387\/files\/9780742530980-1.jpg?v=1783353853","url":"https:\/\/kinokuniya.co.th\/products\/9780742530980","provider":"Books Kinokuniya Thailand","version":"1.0","type":"link"}