{"product_id":"9780750648394","title":"Relationship Marketing","description":"\u003cp\u003eExtends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a successful relationship strategy.\u003c\/p\u003e","brand":"Butterworth-Heinemann Ltd","offers":[{"title":"Default Title","offer_id":42564472406091,"sku":"00000_00000_00000_00000","price":2531.03,"currency_code":"THB","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/0023\/7387\/files\/9780750648394-1.jpg?v=1783354525","url":"https:\/\/kinokuniya.co.th\/products\/9780750648394","provider":"Books Kinokuniya Thailand","version":"1.0","type":"link"}