{"product_id":"9780761922520","title":"Effective Advertising : Understanding When, How, and Why Advertising Works","description":"\u003cp\u003eTellis (marketing, U. of Southern California) reviews and summarizes more than 50 years of research on advertising and its effect on sales. He dispels a number of popular myths about advertising and explains how and why it really works. Coverage includes such topics as why firms persist with ineffec\u003c\/p\u003e","brand":"Sage Pubns","offers":[{"title":"Default Title","offer_id":42730165010507,"sku":"00000_00000_00000_00000","price":7023.7,"currency_code":"THB","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/0023\/7387\/files\/9780761922520-1.jpg?v=1783355716","url":"https:\/\/kinokuniya.co.th\/products\/9780761922520","provider":"Books Kinokuniya Thailand","version":"1.0","type":"link"}