{"product_id":"9780803953802","title":"The Commercialization of American Culture : New Advertising, Control and Democracy","description":"\u003cp\u003eThe advertising industry is constantly seeking new consumer avenues, the most recent including niche marketing, database marketing, cross-promotion and place-based marketing. In this valuable resource, Matthew P McAllister critically assesses the role of advertising in society, examines the recent innovations in technique and discusses the social and commercial implications of these developments.\u003c\/p\u003e","brand":"Sage Pubns","offers":[{"title":"Default Title","offer_id":42727781498955,"sku":"00000_00000_00000_00000","price":3743.59,"currency_code":"THB","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/0023\/7387\/files\/9780803953802-1.jpg?v=1783359026","url":"https:\/\/kinokuniya.co.th\/products\/9780803953802","provider":"Books Kinokuniya Thailand","version":"1.0","type":"link"}