{"product_id":"9780899309842","title":"Measuring the Effectiveness of Image and Linkage Advertising : The Nitty-Gritty of Maxi-Marketing","description":"\u003cp\u003eDr. Woodside picks up where other books on maxi-marketing leave off, to prove that the effectiveness of image and linkage advertising can be measured, and to show advertising professionals how to do it.\u003c\/p\u003e","brand":"Praeger Publishers Inc","offers":[{"title":"Default Title","offer_id":42727898939467,"sku":"00000_00000_00000_00000","price":3565.33,"currency_code":"THB","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/0023\/7387\/files\/9780899309842-1.jpg?v=1783365449","url":"https:\/\/kinokuniya.co.th\/products\/9780899309842","provider":"Books Kinokuniya Thailand","version":"1.0","type":"link"}