{"product_id":"9781032476582","title":"The Innovator's Imperative : Rapid Technology Adoption for Digital Transformation","description":"\u003cp\u003eBased on research conducted at Villanova University’s School of Business, the book describes technology adoption in the 21st century. It presents a technology adoption process driven by competitive fear, speed, and digital transformation. It is a process that is inexpensive, indiscriminate, and disconnected from adoption categories or bell curve\u003c\/p\u003e","brand":"Auerbach","offers":[{"title":"Default Title","offer_id":42934555869259,"sku":"00000_00000_00000_00000","price":2545.2,"currency_code":"THB","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/0023\/7387\/files\/9781032476582-1.jpg?v=1784999042","url":"https:\/\/kinokuniya.co.th\/products\/9781032476582","provider":"Books Kinokuniya Thailand","version":"1.0","type":"link"}