{"product_id":"9781138379428","title":"Global Branding and Country of Origin : Creativity and Passion","description":"\u003cp\u003eThis collection provides an opportunity for leading marketing scholars to share up-to-date research while addressing both domestic and multinational strategies for understanding global marketing and consumers. This book was originally published as a special issue of Journal of Global Scholars Marketing Science.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":42962792448075,"sku":"00000_00000_00000_00000","price":1425.09,"currency_code":"THB","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/0023\/7387\/files\/9781138379428-1.jpg?v=1785578031","url":"https:\/\/kinokuniya.co.th\/products\/9781138379428","provider":"Books Kinokuniya Thailand","version":"1.0","type":"link"}