{"product_id":"9781138441101","title":"AdValue","description":"\u003cp\u003eProvides information organised into four sections, according to where the advertising effect is to be seen: company value effects; business performance effects; customer effects; and brand effects. Based on reports from the IPA and leading advertising experts, this book offers a quantitative approach to gauging advertising performance.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":42945272119371,"sku":"00000_00000_00000_00000","price":10691.99,"currency_code":"THB","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/0023\/7387\/files\/9781138441101-1.jpg?v=1785052364","url":"https:\/\/kinokuniya.co.th\/products\/9781138441101","provider":"Books Kinokuniya Thailand","version":"1.0","type":"link"}