{"product_id":"9781138651104","title":"Internal Marketing : Another Approach to Marketing for Growth (Routledge Frontiers of Business Management)","description":"\u003cp\u003eUnlike external marketing which targets at consumers, internal marketing ensures that organizational divisions are aligned in the marketing strategies, so that the resultant external marketing is effective and not impeded by internal shortcomings. \u003ci\u003eInternal Marketing \u003c\/i\u003eprovides a comprehensive review of internal marketing research and illustrates the role of internal marketing in enhancing the capabilities of a company’s internal resources. This book aims to put forward a guiding principle for business practices by considering such questions from a multilateral perspective.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":42945256947787,"sku":"00000_00000_00000_00000","price":8756.74,"currency_code":"THB","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/0023\/7387\/files\/9781138651104-1.jpg?v=1785052379","url":"https:\/\/kinokuniya.co.th\/products\/9781138651104","provider":"Books Kinokuniya Thailand","version":"1.0","type":"link"}