{"product_id":"9781349308002","title":"Brand Storming : Managing Brands in the Era of Complexity","description":"\u003cp\u003eWe have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.\u003c\/p\u003e","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":42737240571979,"sku":"00000_00000_00000_00000","price":2317.46,"currency_code":"THB","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/0023\/7387\/files\/9781349308002-1.jpg?v=1783425870","url":"https:\/\/kinokuniya.co.th\/products\/9781349308002","provider":"Books Kinokuniya Thailand","version":"1.0","type":"link"}