{"product_id":"9781394273614","title":"Customer 360 : How Data, AI, and Trust Change Everything","description":"\u003cp\u003eBecome more competitive by developing a superior customer experience through data, AI, and trust - and get your organization ready for AI agents like Agentforce \u003c\/p\u003e\n\n\u003cp\u003e Customer 360: How Data, AI, and Trust Changes Everything delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. Find out why AI agents like Agentforce need a strong foundation of customer data. This book helps readers attract and engage their customers across channels and throughout their journey, from acquisition and onboarding, through service, upsell, retention, and win-back.\u003c\/p\u003e\n\n\u003cp\u003e To demonstrate the influence and importance of these ideas, this book contains a multitude of real-world case studies from companies in a range of industries, with business models, and at various stages of digital maturity. Readers will learn about:\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003eUsing exciting technologies like AI and GPT while building a commitment to ethical use, safety, and privacy through secure guardrails\n\u003cbr\u003eGetting ready to use exciting emerging technologies like AI agents and autonomous AI\n\u003cbr\u003eOrganizing data around customers, prospects, and accounts—even if that data comes from many different sources in different formats\n\u003cbr\u003eMaking new technologies an extension of your existing data investments so that both work better\n\u003cbr\u003eChoosing a strategy and implementation plan to minimize time-to-value and ensure success weighing build, buy, or partner\n\u003cbr\u003eHandling internal stakeholders and dealing with change in a way that benefits the business\u003c\/p\u003e\n\n\u003cp\u003e For business leaders, executives, managers, and entrepreneurs, Customer 360: How Data, AI, and Trust Changes Everything is an essential read to understand and connect technology, people, processes, and strategy—truly the future of customer engagement—and leave competitors wondering what just happened.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":42491314470987,"sku":"EB_BM1000_EB074_SPG","price":857.0,"currency_code":"THB","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/0023\/7387\/files\/9781394273614-1.jpg?v=1783428569","url":"https:\/\/kinokuniya.co.th\/products\/9781394273614","provider":"Books Kinokuniya Thailand","version":"1.0","type":"link"}