{"product_id":"9781441187406","title":"Language Ideologies and the Globalization of 'Standard' Spanish (Advances in Sociolinguistics)","description":"\u003cp\u003eThis book examines how language ideologies are manifested in newspaper media. Using the Spanish press as a case study it considers how media discourse both from and about the Real Academia Española constitutes a set of 'language ideological debates' in which the institution represents a vision of what the Spanish language is and what it should be like. \u003c\/p\u003e\n\n\u003cp\u003ePaffey adopts a Critical Discourse Analysis approach to a large corpus of texts from Spain's best-selling daily newspapers, El País and ABC. More generally, the book sheds light on how institutions produce and maintain visions of 'standard language' in the contemporary context. A global language, such as Spanish, is by nature more widely used outside of the nation state in question than in it. \u003c\/p\u003e\n\n\u003cp\u003eThe book covers recent research on language ideologies, standardization and CDA and considers the application of these to three core discursive themes: language unity and a concept of a 'panhispanic' speech community; the RAE's construction of its authority; and institutional ideologies and management of language on a global scale.\u003c\/p\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":42717021765707,"sku":"00000_00000_00000_00000","price":8200.26,"currency_code":"THB","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/0023\/7387\/files\/9781441187406-1.jpg?v=1783437414","url":"https:\/\/kinokuniya.co.th\/products\/9781441187406","provider":"Books Kinokuniya Thailand","version":"1.0","type":"link"}