{"product_id":"9781522557784","title":"The Role of Language and Symbols in Promotional Strategies and Marketing Schemes","description":"\u003cp\u003eProvides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. The book features coverage on a broad range of topics, such as shock advertising, branding, and celebrity endorsement.\u003c\/p\u003e","brand":"IGI Global","offers":[{"title":"Default Title","offer_id":42605828735051,"sku":"00000_00000_00000_00000","price":7308.93,"currency_code":"THB","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/0023\/7387\/files\/9781522557784-1.jpg?v=1783451186","url":"https:\/\/kinokuniya.co.th\/products\/9781522557784","provider":"Books Kinokuniya Thailand","version":"1.0","type":"link"}