{"product_id":"9781526438652","title":"Marketing Communications : Objectives, Strategy, Tactics","description":"\u003cp\u003eUniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.\u003c\/p\u003e","brand":"SAGE Publications Ltd","offers":[{"title":"Default Title","offer_id":42605831487563,"sku":"00000_00000_00000_00000","price":4920.15,"currency_code":"THB","in_stock":true}],"url":"https:\/\/kinokuniya.co.th\/products\/9781526438652","provider":"Books Kinokuniya Thailand","version":"1.0","type":"link"}