{"product_id":"9781847943552","title":"Emotion by Design : Creative Leadership Lessons from a Life at Nike","description":"\u003cp\u003eNike's former Chief Marketing Officer reveals how to unlock the creativity of any team\u003c\/p\u003e\n\n\u003cp\u003e'A brand isn't a logo, it's a story. In this guidebook-plus-memoir, Greg Hoffman helps us see how a commitment to our creative practice can make any story better' Seth Godin\n\u003cbr\u003e__\u003c\/p\u003e\n\n\u003cp\u003eCreativity. It's the rocket-fuel that powers the planet's coolest brand, ensuring that Nike's campaigns connect with the deepest emotions of customers around the world. \u003c\/p\u003e\n\n\u003cp\u003eCreativity. It's the downfall of countless companies every year - its absence leading to tired ideas, predictable branding, bored customers.\u003c\/p\u003e\n\n\u003cp\u003eCreativity. It's a skill that can be learnt, just like any other.\u003c\/p\u003e\n\n\u003cp\u003eJoin Greg Hoffman, Nike's former Chief Marketing Officer, as he helps craft the company's iconic campaigns for Ronaldo and Serena, Olympic Games and World Cup finals. Together, his insights offer a revelatory method that will make any brand more creative: emotion by design.\n\u003cbr\u003e__\u003c\/p\u003e\n\n\u003cp\u003e'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy\u003c\/p\u003e\n\n\u003cp\u003e'Will help marketers and creatives connect with their audiences like never before. Highly recommended' Professor Jonah Berger, author of Contagious\u003c\/p\u003e\n\n\u003cp\u003e'Brilliant . . . A must-read for any marketer, businessperson or creative' Nir Eyal, author of Hooked\u003c\/p\u003e","brand":"Cornerstone","offers":[{"title":"Default Title","offer_id":42451717324875,"sku":"00000_00000_00000_00000","price":763.2,"currency_code":"THB","in_stock":false}],"url":"https:\/\/kinokuniya.co.th\/products\/9781847943552","provider":"Books Kinokuniya Thailand","version":"1.0","type":"link"}