{"product_id":"9789814327985","title":"INSIDE REAL INNOVATION: HOW THE RIGHT APPROACH CAN MOVE IDEAS FROM R\u0026D TO MARKET - AND GET THE ECONOMY MOVING","description":"\u003cp\u003eOffers a 'ground-floor' view of the innovation process. Organized in three parts, thsi book develops the detailed iterative innovation process and debunks the widely held concept of linear innovation (research-\u0026gt;development-\u0026gt;product) as the actual innovation process.\u003c\/p\u003e","brand":"World Scientific Publishing Co Pte Ltd","offers":[{"title":"Default Title","offer_id":42571264262219,"sku":"00000_00000_00000_00000","price":1067.81,"currency_code":"THB","in_stock":true}],"url":"https:\/\/kinokuniya.co.th\/products\/9789814327985","provider":"Books Kinokuniya Thailand","version":"1.0","type":"link"}