{"product_id":"9780195136432","title":"When Firms Change Direction","description":"\u003cp\u003eThe authors advance a new theory of the firm that incorporates behavioural and economic theories with cognitive theory. The book makes a case for predicting strategic change in firms.\u003c\/p\u003e","brand":"Oxford University Press Inc","offers":[{"title":"Default Title","offer_id":42514983157835,"sku":"00000_00000_00000_00000","price":4634.93,"currency_code":"THB","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/0023\/7387\/files\/9780195136432-1.jpg?v=1783322743","url":"https:\/\/kinokuniya.co.th\/th\/products\/9780195136432","provider":"Books Kinokuniya Thailand","version":"1.0","type":"link"}