{"product_id":"9780470032183","title":"Alliance Brand : Fulfilling the Promise of Partnering","description":"\u003cp\u003ePressure continues to grow on organizations to achieve more with fewer resources. M\u0026amp;A's often fail to deliver value, so businesses are looking to partnering as a strategic solution, In this book, alliance authority Mark Darby argues that the perceived 'brand' of a potential alliance partner is a key criterion for success.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":42733246185547,"sku":"00000_00000_00000_00000","price":2495.73,"currency_code":"THB","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/0023\/7387\/files\/9780470032183-1.jpg?v=1783341918","url":"https:\/\/kinokuniya.co.th\/th\/products\/9780470032183","provider":"Books Kinokuniya Thailand","version":"1.0","type":"link"}