{"product_id":"9780750656771","title":"Customer Relationship Management","description":"\u003cp\u003ePresents a strategic framework for successful CRM policy. This book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment. It concludes with interviews from four thought leaders, offering a 'futures' vision forum for CRM.\u003c\/p\u003e","brand":"Butterworth-Heinemann Ltd","offers":[{"title":"Default Title","offer_id":42564472143947,"sku":"00000_00000_00000_00000","price":3957.16,"currency_code":"THB","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/0023\/7387\/files\/9780750656771-1.jpg?v=1783354529","url":"https:\/\/kinokuniya.co.th\/th\/products\/9780750656771","provider":"Books Kinokuniya Thailand","version":"1.0","type":"link"}