{"product_id":"9780765623577","title":"Handbook of Brand Relationships","description":"\u003cp\u003eBrand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This book discusses the meaning, significance, and measurement of brand relationships; and, the critical connections between consumers and the brand.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":42956024676427,"sku":"00000_00000_00000_00000","price":10691.99,"currency_code":"THB","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/0023\/7387\/files\/9780765623577-1.jpg?v=1785405206","url":"https:\/\/kinokuniya.co.th\/th\/products\/9780765623577","provider":"Books Kinokuniya Thailand","version":"1.0","type":"link"}