{"product_id":"9780787962111","title":"The Leap to Globalization : Creating New Value for Businesses without Borders (Jossey Bass Business and Management Series)","description":"\u003cp\u003eThree characteristics differentiate globalizing from simple international expansion. First, globalization implies a redefinition of customer value; second, it is an entrepreneurial process; and third, speed plays an essential role. This book focuses on how globalizing is realized over time, in companies that start from a narrow geographic base.\u003c\/p\u003e","brand":"Jossey-Bass Inc Pub","offers":[{"title":"Default Title","offer_id":42729439264843,"sku":"00000_00000_00000_00000","price":1424.35,"currency_code":"THB","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/0023\/7387\/files\/9780787962111-1.jpg?v=1785011961","url":"https:\/\/kinokuniya.co.th\/th\/products\/9780787962111","provider":"Books Kinokuniya Thailand","version":"1.0","type":"link"}