{"product_id":"9781032794471","title":"Exploring Commercial, Social, and Digital Innovation from the Customer Perspective (Routledge Studies in Innovation, Organizations and Technology)","description":"\u003cp\u003eThis book challenges the traditional narrative of centering innovation around the firm, advocating instead for a customer-centric approach. It will be a valuable resource for scholars of innovation management, strategic management and marketing.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":42666107699275,"sku":"00000_00000_00000_00000","price":7130.66,"currency_code":"THB","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/0023\/7387\/files\/9781032794471-1.jpg?v=1783381581","url":"https:\/\/kinokuniya.co.th\/th\/products\/9781032794471","provider":"Books Kinokuniya Thailand","version":"1.0","type":"link"}