{"product_id":"9781138322080","title":"Macro-Social Marketing Insights : Systems Thinking for Wicked Problems (Routledge Interpretive Marketing Research)","description":"\u003cp\u003eThis book provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and implementing macro-level change are presented.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":42609616519243,"sku":"00000_00000_00000_00000","price":8342.52,"currency_code":"THB","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/0023\/7387\/files\/9781138322080-1.jpg?v=1783388922","url":"https:\/\/kinokuniya.co.th\/th\/products\/9781138322080","provider":"Books Kinokuniya Thailand","version":"1.0","type":"link"}