{"product_id":"9781668434369","title":"Global Perspectives on Strategic Storytelling in Destination Marketing","description":"\u003cp\u003eA key reference in the study of storytelling in tourism, this book covers a broad range of topics in this stream of research. It provides an updated review of research, as well as of the theoretical frameworks and empirical approaches adopted so far to study storytelling applied to the context of tourism, at the organization and destination levels.\u003c\/p\u003e","brand":"IGI Global","offers":[{"title":"Default Title","offer_id":42636842926155,"sku":"00000_00000_00000_00000","price":8556.79,"currency_code":"THB","in_stock":true}],"url":"https:\/\/kinokuniya.co.th\/th\/products\/9781668434369","provider":"Books Kinokuniya Thailand","version":"1.0","type":"link"}