Guerrilla P.R. 2.0 : Wage an Effective Publicity Campaign without Going Broke

The world has enormously changed since this title's first edition in 1993; to that end, public relations expert Levine has updated the book with particular regards to the advances in technology in the ensuing years. The target audience for the title includes small businesses or individuals with a product or other substance to promote; the book is written and designed to be both practical and useful as a guide for those needing P.R. on a budget. Annotation 2008 Book News, Inc., Portland, OR (booknews.com)