Swim with the Sharks without Being Eaten Alive : Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition

Discusses effective hiring, defeating any objection, the difference between salespeople and entrepreneurs, advertising, and cash incentives, and includes the Mackay 66 customer profile program, in a new edition of the classic business management handbook. Reprint. 25,000 first printing.