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Strategic Management : Classic Edition

Ansoff, H. Igor
3,208.44 THB
Member Price
2,887.60
English

Product Description

This book is the original text by H. Igor Ansoff, the pioneer of Strategic Management'. This is the founding work on Strategic Management, a concept at the core of modern business. This book is a ground-breaking approach to modelling strategic capability and strategic choice that has influenced an entire generation of managers and strategists.

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