Consumer-Driven Demand and Operations Management Models : A Systematic Study of Information-Technology-Enabled Sales Mechanisms (International Series in Operations Research and Management Science) <Vol. 131>

7,130.31 THB
Member Price
6,417.28

Product Description

This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.

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