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Consumers and Services

Gabbott, Mark/ Hogg, Gillian
3,100.05 THB
Member Price
2,790.05
English

Product Description

This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries.
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This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries.

... Read Full Text

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