Conflicting Accounts : The Creation and Crash of the Saatchi and Saatchi Advertising Empire

960.85 THB
Member Price
864.77

Product Description

A detailed look at the decline and fall of Saatchi & Saatchi, and the reasons behind its downfall. The author conducted over 100 interviews with, among others, the Saatchi brothers, their childhood friends, and past clients. The book also describes changes in advertising in the 1980s.

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