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The Brains Behind Great Ad Campaigns : Creative Collaboration between Copywriters and Art Directors

Berman, Margo/ Blakeman, Robyn
1,996.58 THB
Member Price
1,796.93
English

Product Description

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
... Read Full Text

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

... Read Full Text

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