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Strategies for E-Business Success (The Mit Slon Management Review Series)

Brynjolfsson, Erik (EDT)/ Urban, Glen L. (EDT)
677.41 THB
Member Price
609.67
English

Product Description

From the Sloan Management Review comes a remarkable collection of articles written by highly regarded experts in the field of e-business. This second book in the MIT SMR series is aimed at those seeking to integrate e-business into their enterprises as a way of maintaining -- or establishing -- competitive advantage. Strategies for E-Business Success offers a roadmap of the fundamental principles and tools executives need.
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Written by the top thinkers in the field, this book is a collection of articles on e-business from MIT's "Sloan Management Review" which has published many of the internationally recognized leaders on e-business.

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