Back

Zoom Roll over image to zoom in

Creative Marketing : An Extended Metaphor for Marketing in a New Age

Fillis, Ian/ Rentschler, Ruth
3,921.51 THB
Member Price
3,529.36
English

Product Description

Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success.

... Read Full Text

Available to Order

Usually dispatches within 3-4 weeks

While every attempt has been made to ensure stock availability, occasionally we may run out of stock at our stores.

Free domestic shipping on orders over 1,200.00THB

Discount is applied at checkout.

Recently Viewed Items

Related Products