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Market Segmentation : Conceptual and Methodological Foundations (International Series in Quantitative Marketing) (2 Reprint)

Name: Market Segmentation : Conceptual and Methodological Foundations (International Series in Quantitative Marketing) (2 Reprint)
Brand: Springer Verlag
SKU: 00000_00000_00000_00000
Price: 12799.54 THB
Availability: InStock

Wedel, Michel/ Kamakura, Wagner A.

12,799.54 THB

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11,519.59

English

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Product Description

The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models.

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Publisher

Springer Verlag

Publication Date

Oct 2012

ISBN

9781461371045

Pages

404

Item Type

Book

Format

Paperback

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Market Segmentation : Conceptual and Methodological Foundations (International Series in Quantitative Marketing) (2 Reprint)

Product Description

Available to Order

Market Segmentation : Conceptual and Methodological Foundations (International Series in Quantitative Marketing) (2 Reprint)

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