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The Role of Language and Symbols in Promotional Strategies and Marketing Schemes

Name: The Role of Language and Symbols in Promotional Strategies and Marketing Schemes
Brand: IGI Global
SKU: 00000_00000_00000_00000
Price: 7308.93 THB
Availability: InStock

Epure, Manuela (EDT)/ Mihe, Lorena Clara (EDT)

7,308.93 THB

Member Price

6,578.04

English

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Product Description

Provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. The book features coverage on a broad range of topics, such as shock advertising, branding, and celebrity endorsement.

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Publisher

IGI Global

Publication Date

Sep 2018

ISBN

9781522557784

Pages

333 p.

Item Type

Book

Format

Hardcover

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The Role of Language and Symbols in Promotional Strategies and Marketing Schemes

Product Description

Available to Order

The Role of Language and Symbols in Promotional Strategies and Marketing Schemes

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