Pragmatics of Persuasive Discourse in Spanish Television Advertising (Sil International and the University of Texas at Arlington P") <137>

Hardin (Spanish, Baylor U.) examines which of the recognized pragmatic strategies occur most frequently in Spanish television advertising such as violation of the cooperative principle, and appeal to positive or negative face and how those pragmatic devices are encoded linguistically. She finds that Spanish television targeted to US audiences is different from that targeted to South Americans or Europeans. The study seems to be developed from her 1999 doctoral dissertation for an unnamed university. It is not indexed. Annotation c. Book News, Inc., Portland, OR (booknews.com)