§16§§§§The book provides a holistic approach to wine destination management and §04§Introduction: Wine destination management and marketing: critical success factors§ § PART 1 WINE TOURISTS: Who are they and what do they want from wine destinations? §§Introduction to Part 1: Richard N.S. Robinson§§ §§ 2 Understanding the wine tourist markets' motivations, travel constraints, and perceptions of destination attributes: a case study of winery visitors in Sardinia, Italy §§Aise KyoungJin Kim, University of South Australia, Australia §§Giacomo Del Chiappa, University of Sassari, Italy§§Ester Napolitano, University of Cagliari, Italy§§ §§ 3. Wine tourist's perception of winescape in Central Otago, New Zealand §§Joanna Fountain, Lincoln University, New Zealand§§Charlotte Thompson, Lincoln University, New Zealand§§ §02§Marianna Sigala is Professor of Tourism at the University of South Australia, Australia.§Richard N.S. Robinson is Research Development Fellow at the University of Queensland Business School, Australia. §02§Marianna Sigala is Professor of Tourism at the University of South Australia, Australia.§Richard N.S. Robinson is Research Development Fellow at the University of Queensland Business School, Australia.